YOUR BRAND CAN GROW FASTER.

Triggers finds and unlocks brand growth.

Consumers choose from their subconscious, from the memories and associations they have with your brand.

Book a growth conversation
95%
of Clients Re-Engage
70+
Categories Worldwide
$25B
Incremental Client Revenue Generated
2-3X
Average Revenue Growth
Driving 28% More Buyers From Consideration to Purchase
Automotive
Unlocking 24% Annual Growth in New Card Members
Financial
Connecting Everyday Consumer Needs to Brand Growth
Health
Accelerating New Product Sales in Beauty by 35%
Beauty
Bringing Human Understanding Into Healthcare Growth Strategy
Health
Finding Fresh Growth in Everyday Food Decisions
Food & Beverage
Driving 26% More Repeat Purchases Through Consumer Insight
Consumer
Uncovering What Drives the Next Consumer Choice
Food & Beverage
Driving 28% More Buyers From Consideration to Purchase
Automotive
Unlocking 24% Annual Growth in New Card Members
Financial
Connecting Everyday Consumer Needs to Brand Growth
Health
Accelerating New Product Sales in Beauty by 35%
Beauty
Bringing Human Understanding Into Healthcare Growth Strategy
Health
Finding Fresh Growth in Everyday Food Decisions
Food & Beverage
Driving 26% More Repeat Purchases Through Consumer Insight
Consumer
Uncovering What Drives the Next Consumer Choice
Food & Beverage
growth problems
YOUR BRAND HAS
GROWTH POTENTIAL

Every brand has more growth available than it is getting. These are the six states we see most often, and none of them is solved by working the same levers harder.

Household penetration is declining
Category is being commoditized
The brand isn’t connecting with Millennials or Gen Z
New challengers are taking share
A high-growth brand needs protection
A promising initiative must become repeatable
The Brand Connectome®
MAP WHY YOUR BRAND
IS PREFERRED

A Triggers engagement maps the Brand Connectome® for your core buyers, the buyers you want next, and your competitors. It reveals the associations, memories and cues shaping how people recognize and choose your brand, then identifies the positive triggers to strengthen and the negative associations to reduce.

1
MAP - Reveal what is shaping choice
2
TRIGGER - Identify what to strengthen, reduce or introduce
3
GROW - Put it to work through Keep, Stop and Add
See what a Triggers engagement reveals →
how the brain works
THE MOST IMPORTANT
PART OF YOUR BRAND IS
THE PART YOU CAN’T SEE

We reveal the hidden memories and associations driving instinctive choice, then show you how to change them to accelerate growth.

WE MAP THE INVISIBLE

WE INTERPRET PATTERNS

WE REVEAL WHAT WILL CHANGE CHOICE

growth problems we've solved
EVERY BRAND NETWORK
STARTS AS A MYSTERY

All brains are the same. It does not matter if the brand is CPG, pharma, financial services, hospitality, or B2B, because brains work how brains work.

PACKAGED GOODS case study

SHOPPERS WERE TRADING DOWN, AND QUALITY HAD NEVER CHANGED

WHAT EVERYONE THOUGHT
A price problem, and private label winning on cost.
WHAT TRIGGERS FOUND
The brand had gone quiet on the one association shoppers recognized it by. With that gone, price was the only thing left to compare.
WHAT CHANGED
Pack, shelf and messaging rebuilt around that cue. No price move.
THE RESULT
14% increase in same-store sales, within weeks of activation
Success Stories
HEAR IT
FROM THEM
“Bain tell us our marketing is broken. Triggers tells us how to fix it.”
Doug Healy
Head of insights
“Triggers’ approach and experience and team are highly differentiated versus anything I’ve seen.”
Risa Cretella
President, Meals & Beverage

OUR WORK

THE QUESTIONS WE ALWAYS GET

Asked & Answered.
Our approach
Working together
Is this brand tracking?

No. Tracking tells you where you landed, after the quarter closed. We tell you what is causing it and what to do next. Most clients keep their tracker.

Does it work in our category?

It has worked in more than seventy, from packaged goods to pharma to financial services. The subconscious is the same organ whatever you sell.

How long does this take?

About twelve weeks from kickoff to a Growth Blueprint in your team’s hands. Brands who put it to work can see results in the same year.

What do you need from us?

A half-day to frame the question, an hour at the midpoint, and the people who can act on the answer. We handle the research.

Can we start smaller?

Yes. Bring one growth question and we will scope an engagement around that single decision. It stands on its own if you stop there.

Do you replace our agency?

Never. We don’t make the work and we don’t run your marketing. The Growth Blueprint becomes the brief your agency has been asking for.

Is it built for growth?
STOP GUESSING
WHAT DRIVES GROWTH

Bring us your toughest growth problem.
We will find what is really standing in the way, and show you something you do not already know.

BOOK A GROWTH CONVERSATION
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