why triggers

GROWTH YOU CAN POINT AT, FAST.

Every number here comes with the time it took. A result without a time frame is just a claim.

95% Client Repeat Rate

70+ Categories, 1 Method

Started in 1995, 30+ Years Ago

How the work goes

WHAT THEY ASKED, WHAT WE FOUND, WHAT CHANGED.

We don’t publish client connectomes. We can show you how it goes: the question a team came in with, what we found, and what they did.

Packaged goods

Losing the shelf to private label

One of the questions we are asked most

The brand challenge: Why are shoppers switching to cheaper options when our quality hasn’t changed?
What the Brand Connectome® showed: Price wasn’t the reason. The brand had stopped showing the one thing shoppers used to recognize it by.
The triggers we built: They rebuilt packaging and messaging around that one thing. Switching slowed without cutting price.

Quick service

An older brand losing younger customers

Results within 6 months

The brand challenge: How do we win over Gen Z without losing our regulars?
What the Brand Connectome® showed: Both groups wanted the same things. They just responded to different signals.
The triggers we built: One campaign, two sets of triggers. Same-store sales up 14% within 6 months.

Financial services

Trusted brand, still not chosen

Twelve-week engagement

The brand challenge: We score highest on trust and still lose the shortlist. Why?
What the Brand Connectome® showed: People trusted them, but that trust wasn’t attached to anything. It never connected to the idea that this company would act in your interest.
The triggers we built: The plan connected the two. People started shortlisting them where trust alone hadn’t been enough.

Client names withheld where engagements are ongoing. Named case studies available under NDA.

+14% same-store sales growth

A fast food brand changed a few signals in how people order and saw sales move within 6 months.

Within 6 months of launch

20 yrs of decline reversed

A packaged goods brand had been losing ground for twenty years. Bringing back what people used to associate it with turned the trend around.

Reversed within months

95% come back for more

Nearly every client comes back with a second question. The plan keeps working after we leave, and that’s the result we’re proudest of.

Across thirty years

who we work with

IN THEIR WORDS

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“You made a big promise, and you delivered. In fact, I would say you totally exceeded our expectations.”

Michelle Wang Goodridge

US President of Brand Growth, Kenvue

“Triggers^® work is the application playbook for ‘How Brands Grow.’ It enabled our marketing people to accelerate growth across the portfolio.”

Emily Theis

Senior Director, Gatorade

“We are using your platform to help MetLife shift to a consumer driven organization and for our strategic work throughout the globe. The board has fully endorsed it.”

Michael Roberts

Global CMO, MetLife

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“There is only one problem with working with Triggers®. You quickly realize you should have hired them sooner.”

Elyse Kane

Former Global VP, Colgate

“Ragú Italian Sauce had been declining for 20 years, so we called in McKinsey. Two years and $7mm later, they hadn’t moved the needle. Triggers® turned around the business in a matter of months.”

Kevin Ponticelli

President, Mizkan America

Triggers’ approach and experience and team are highly differentiated vs. what I’ve ever seen. I only wish I’d known them 15 years ago, or I might have had more success in my turnaround assignments."

Risa Cretella

EVP, President, Meals & Beverage, Campbell’s

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader

“As comes to no surprise, the initial reactions to the Triggers work are in, and the results are ‘We need this on all our other brands too.’”

Doug Healy

VP Strategy & Insights, Kraft Heinz

“Triggers^® maps brands’ connections in people’s memories, unlocking the ability to shape brand perceptions more rapidly and accelerate business growth.”

Michael Platt

Wharton Professor of Psychology, Neuroscience & Marketing

“Triggers has a proprietary approach that targets the unconscious mind to repopulate the human connectome with the positive triggers necessary to put a brand back in the top position for purchase consideration. I have honestly not seen anything else like this in my 30 years in marketing, and neither have their happy clients.”

Dale C.

Marketing Leader